My Favorite Resources for Images, Graphics, & Colors
Creating a beautiful, aligned website doesn’t require you to be a professional designer—it just takes the right tools. When you're building your brand online, visuals play a powerful role in how potential clients feel when they land on your site. The right images, graphics, and colors can make your message more memorable and help you connect emotionally with your audience.
As a website designer who works with wellness professionals, I often get asked where I find the visuals that make websites feel both professional and personal. In this post, I’m sharing my five favorite resources—tools I use almost every day to help bring wellness brands to life with ease and style.
Whether you're DIY-ing your brand visuals or just looking for new inspiration, these resources will help you feel more confident and creative.
1. Unsplash – Beautiful, Free Stock Photos
Unsplash is my go-to for free, high-quality stock photography. The photos are contributed by photographers all over the world and cover a wide range of subjects—from peaceful nature scenes to wellness-themed portraits and everyday lifestyle shots.
What I love most is how natural and authentic the images feel. They’re not overly staged or cheesy, which makes them perfect for wellness professionals who want to create a calming and real connection with their audience. Whether you're designing a homepage, writing a blog post, or creating a lead magnet, Unsplash has a library full of options.
Pro tip: Use keywords like “calm,” “mindfulness,” “self-care,” “meditation,” or “healing” to find photos that align with your brand vibe.
2. Canva – Easy Graphic Design for Non-Designers
If you're not a graphic designer (and even if you are!), Canva is one of the easiest and most intuitive tools for creating polished, on-brand graphics. It’s web-based, drag-and-drop, and full of templates that make designing anything feel approachable.
You can use Canva to create social media graphics, blog headers, workbooks, email banners, and even full-on presentations or eBooks. What’s even better? You can upload your brand colors, fonts, and logos to keep everything consistent. The free version is powerful, but if you upgrade to Canva Pro, you unlock even more templates and customization features.
I use Canva for nearly every design need—especially when I want something fast, professional, and visually aligned with a client's brand.
3. Coolors – Color Palette Generator
Choosing the right colors for your brand can feel overwhelming, but Coolors makes it fun and simple. This free tool allows you to explore trending color palettes, generate your own, and even pull colors from an image you love.
With just a few clicks, you can build a palette that reflects your brand’s mood—whether that’s soothing, earthy, vibrant, or bold. Once you find a palette you like, you can save it and use the hex codes to keep your website, graphics, and social media consistent.
If you’re in the early stages of branding or just want to refresh your visuals, Coolors is a creative playground that can guide your design choices.
4. Creative Market – Premium Fonts, Templates, and More
Sometimes you need something a little more custom—and that’s where Creative Market comes in. It’s a marketplace filled with high-quality digital assets created by independent designers around the world. You’ll find everything from unique fonts and logo templates to website themes, mockups, and illustration packs.
This is my favorite place to shop when I want to add an extra layer of polish to a brand. Whether you're looking for a fresh typeface that feels modern but organic, or a set of icons that match your aesthetic, Creative Market has curated selections that stand out.
It’s also a great way to support other creatives and find assets that feel a little more original and premium.
5. Adobe Illustrator – Advanced Custom Graphics
For more advanced design work, Adobe Illustrator is the tool I turn to. It’s part of Adobe’s Creative Cloud and allows you to create professional-quality vector graphics—perfect for logos, custom icons, and illustrations that need to scale without losing quality.
While Illustrator has a steeper learning curve than the other tools on this list, it’s incredibly powerful for building a truly custom visual identity. If you’re working with a designer or feel ready to dive into higher-level design, Illustrator can help bring your brand to life in a way no template ever could.
It’s not essential for everyone, but it’s worth exploring if you’re creating something completely original—or if you want to hand off assets to a pro with confidence.
Conclusion
Designing your brand doesn’t have to be overwhelming, especially when you have access to the right tools. From free stock photos to full creative suites, these five resources can help you elevate your visuals and feel proud of what you’re putting out into the world.
Whether you’re just starting your wellness business or giving your brand a refresh, I hope these tools inspire you to create something beautiful, intentional, and aligned. Need help pulling everything together into a cohesive website? I’d love to chat. Click here to schedule a discovery call.
