Heidi Banks Design
Get the Free Website Prep Checklist!
This free Website Prep Checklist will help you get crystal clear on the content, visuals, and strategy you need—so you’re fully prepared to build a website that attracts and converts your ideal clients.
I’m Heidi Banks,
A Squarespace website and brand designer passionate about helping health and wellness professionals build beautiful, strategic websites that truly connect and convert. After working with coaches, fitness studios, and wellness brands, I know that the right website starts with preparation. This checklist was designed to give you clarity and confidence as you get ready—whether you’re DIY-ing, working with a designer, or still figuring out your next step. Think of it as your roadmap to a smoother, more successful website launch.
How It Works
When you give us your email, we’ll send the Website Prep Checklist straight to your inbox—no waiting, no fuss. You’ll also get a few helpful emails with tips and resources to help you get the most out of it.
No spam, ever—just real value to support you in getting your dream website off the ground. You can unsubscribe anytime, but we think you’ll want to stick around. 💌
What’s Inside the Free Website Prep Checklist
Brand Basics: These are the visual building blocks of a strong, cohesive brand. You'll gather essentials like your business name, a short tagline or mission, logo files, brand color palette (with hex codes if possible), and font choices. Together, these create a polished look that attracts and aligns with your dream clients.
Website Copy: Great design needs great words. This section helps you prep clear, intentional copy for each key page—Home, About, Services, and Contact—along with optional extras like testimonials, FAQs, blog posts, and legal pages. Your words should connect, build trust, and guide your visitors to take action.
Photos & Graphics: The visuals that build trust — professional photos, product images, and brand graphics you’ll want ready before designing.
Digital Details: Gather the essential tools that support your site behind the scenes—your domain and hosting logins, business email, social media links, and any tools you’ll need to connect (like a booking system or email list). Having these ready makes setup simple and stress-free.
Bonus Tips: Optional but super helpful extras like Pinterest inspiration boards, notes on your ideal client, and your goals for the website.